ndya is a modern Indian Wear brand that was born out of the thought to re-invent traditional Indian fashion by considering the evolving lifestyle and aesthetics of the new-age woman. Not quite ethnic, and not all-out Western–the brand champions a unique concoction of the two by emphasizing contemporary silhouettes that are crafted in lush fabrics, and laden with traditional embroideries, and heritage prints and motifs, with breathtaking details to boot. Their clothes are designed bearing in mind the Indian body types, and conceived with a passion to make dressing up a lavish, yet effortless affair.