ASICS has been developing sports footwear and apparel for more than 50 years. In this time, innovation has been the key to introduction of design philosophies that have revolutionised the world of sports. At it's research and development centre in Kobe, Japan, they work in close collaboration with male and female athletes.

Through their scientific approach they have strived to create highly innovative sports product solutions that customers rely upon. Technologies, such as core GEL cushioning system and Flytefoam are renown for enabling the most comfortable and performance-enhancing footwear and apparel on the market, for athletes and active consumers alike.The brand believes in making special memories even more precious so that every woman celebrates her occasion with full zing.